Two brilliant moms, Jeannette Dirksen and Melissa Kieling, bring the latest reusable lunch bag invention to us. PackIt is a PVC/ lead free, non-toxic, earth safe, reusable portable cooler. This pack is the coolest new way to keep your things colder for longer. You fold the lunch sack and put it in you freezer and when you’re ready, pack anything and go anywhere! The new Eco-Gel liner keeps the contents cold for up to 10 hours. Now that’s awesome.

The idea was conceived one morning while rushing around to pack their kid’s lunches in the morning. Every item they were grabbing needed to be kept cold so they ended up putting it all away instead of putting it in the lunch sack. They realized that it did not make sense to put back the items that were the healthiest. So the next thing you know, a business was born.

Preparing your meals at home is healthier for you, your family, as well as a money saver. 100 million plastic bags a week go into a landfill and Packit is a great way to help reduce this number. They come in 4 great colors at the moment with more to come in the next few months. Get yours now and save 10% until August 31st, 2010. Use the promotion code: PackIt at check out. Go Green!!

Tags: Back to School, PackIt, Personal Cooler, Reusable Lunch Bag